CASE STUDIES

For more than two decades, I've helped companies of all sizes use Sustainable Influence to ignite results. I'd love to incorporate these models to help you achieve your communications goals.

For more than seven years, I've led efforts to shift perceptions by building purposeful relationships and meaningful conversations with more than 300 key influencers.

Each year over five years, we doubled earned impressions and reduced cost-per-impression by half. Generating 8,000 stories and 600 million impressions, we consistently exceeded objectives with 96% of influencers talking about cereal brands, 98% of content positive, and 83% of coverage earned.

Through the Cereal Influencer program, I've helped to build General Mills' reputation as market leader in influencer engagement.

Infiltrating Pop Culture Through Influencer Relationships:

The General Mills Cereal Influencer Network

Empowered Employees As Brand Ambassadors :

Best Buy News Engine & Spokesperson Network

After strengths-based organization rollout, I magnified Best Buy's customer-centric focus by initiating Blue Shirt Network and News Engine programs. I better positioned the company as a news leader by training more than 1,000 retail staff as spokespeople to dramatically increase key message placement. We expanded presence to top 25 news markets through National News Engine, doubling results within the first three years and generating 1.5 billion editorial impressions.

My CliftonStrengths are: Empathy, Harmony, Arranger, Achiever and Consistency.

Harnessed Partner Passion To Promote Expo:

Living Green Expo Communications

As multi-year, public relations lead for popular sustainability event. I equipped exhibitors and partners to drive awareness internally and externally.

Together, we built always-on social communication that kept The Living Green Expo, it's objectives and communities top of mind with key audiences.

Get In Touch

erinlmacmillan@gmail.com

612.991.4169