ERIN MACMILLAN CONSULTING
Building Real Connections and Igniting Results
THE SUSTAINABLE INFLUENCE MODEL
Key Message
Build Relationship With
The Right People
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Develop Relevant
Ongoing Conversation
Prove It
Inspire Mutual, Ongoing Advocacy
Bring It To Life
Bring It To Life
Sustainable Influence is building real relationships with those who are influential within your industry or cause and empowering them to put purpose into action. I'll help you turn your brand messages into real stories and create ongoing, two-way conversations with the people who inspire your audience to authentically advocate for your company.
LUMINARY
lu·mi·nar·y: a person who inspires or influences others, especially one prominent in a particular sphere.
Sometimes called influentials, stakeholders, targets or thought leaders, luminaries are the people who are most influential to your business or cause. They are the ones you want to get to know, and you want them to know you. Building relationships with these individuals helps people feel invested in and talk about you. They are the people who influence your audience's thoughts, actions and behaviors, and inspiring them to authentically tell your story is one of the most powerful ways to do modern marketing.
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Depending on your goals, these influentials can be anyone, including possibly Influencers, News Media, Internal Audiences, Trade Partners, Event Partners, etc.
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How Do You Bring It To Life?
TOOLS
I'm passionate about using basic public relations principals to build effective Sustainable Influence models.
Identifying & Ranking Influentials
Maximize effectiveness through focus. I'll help you ID and rank where to get the biggest return for your investment.
Examples could include Influencers, News Media, Internal Audiences, Trade Partners, etc.
Story Mining & Filtering
Many great company stories are left untold.
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I'll help you frame your unique stories for maximum relevance and resonance, to generate meaningful impact with your audience
Authentic Communication Flow
The right time, right place and right tone make stories more impactful.
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I'll help you map out a continuous dialogue of news, assets and insight to inspire others to illustrate your purpose and engage your people.
Want to build connections with your key influentials? Let's brainstorm how.
612.991.4169