ERIN MACMILLAN CONSULTING
Building Real Connections and Igniting Results
MY WORK
With strategic planning and partnership, I help my clients build communities and achieve lasting results.
Take a look at my current and past work, and contact me today.
Building Influential Relationships
Managed Cereal Influencer Network growth from 10 key influencers to nearly 300 influencers over six years.
Driving Product News
Inspired breakthrough sharing for launch of 10+ new cereals each year. Trix with Fruity Shapes mailer generated 75 editorial influencer placements and 4.3MM impressions.
Creating Cultural Relevancy
Propelled General Mills cereals into pop culture and lifestyle conversations through strategic ongoing influencer "news engine."
Launching New Products
Launched nearly a decade's worth of Cheerios new flavors with key influentials . Most recently, generated 100 editorial placements and 6.3MM impressions with key influencers for Maple Cheerios Launch.
Hosting Events
Hosted 75 leading influencers at General Mills headquarters to share the company story. Ninety-six percent of say these direct relationships impact how they view the company.
Shifting Brand Perception
Converted skeptics to advocates by creating authentic earned conversation. In fiscal 2018 96% of targeted influencers talked about General Mills cereal editorially; 98% of discussions positive.
Building Internal Support
Inspired skeptical retail partners to advocate for Best Buy news engine by mentoring Territory Liaisons, managing training, developing support materials and advising local field partners.
Empowering Brand Voices
Trained more than 1,000 store spokespeople to deliver Best Buy brand messages. Consistently boosted store spokesperson usage and key message placement. In 2008, by 30% and 16%, respectively.
Conducting Message Training
Unify messaging and train exhibitors for the state's largest green event to share stories in support of The Living Green Expo's broader mission to raise awareness for green options in Minnesota
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